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The Brazilian Keratin Treatment ™ is:

Keratin is a type of protein high in the amino acid “Cystine.” This special amino acid is what makes hair super tough and extremely elastic. Scientists refer to Keratin as a “Biopolymer,” due to its unique structures and interesting properties. Biopolymers are found throughout nature and give form and structure to naturally occurring substances all around the world; everything from leaves to trees, and turtle shells to goose down. Keratin is a classic example of a Biopolymer and it is the main structure building protein in our hair and nails.

How Does It Work?

When it comes to keratin, it’s extreme toughness is the key. Keratin’s durability and strength protect and improve the hair both inside and out. Our unique biopolymer ingredient is virtually a “liquid form of hair” that gently blends with the hair on your head to help restore what has been lost over time and through environmental stresses.

What’s the unique benefit to this ingredient? The small size of the Keratin Biopolymer molecules penetrate under the hair’s cuticle and seep into the inner hair shaft, helping to improve the quality of the hair from the inside. The Keratin fills in the gaps between the cuticle and the inner hair shaft and becomes sealed into the hair’s inner structure by the high heat flat iron. As you will soon learn, the Keratin Biopolymer works with other ingredients in the product to help eliminate the frizz and add strength and elasticity.